The mission for the tourism sector is “to contribute sustainably to the economic wellbeing
and enhanced quality of life for Zambians through Government led, private sector driven, quality product developments that are consistent with the protection of the unique natural and cultural heritage”.
Within this overall mission, the priority aims of the Government include:
- grow the tourism industry through encouragement of the private sector
- redistribute opportunities to participate in tourism growth, ownership, and access to the benefits towards Zambians
- ensure that such equitable growth is environmentally sustainable and will be accessible to future generations
- diversify the tourism product from being mainly wildlife based
- carry out necessary legislative and organizational changes to facilitate development in the sector
- raise public awareness of the national significance of investment in and promotion of tourism
- promote investment incentives and initiatives in Zambian wildlife, cultural tourism, ethno-tourism, adventure tourism, sports tourism, eco-tourism,
- child & youth tourism – especially in the development of camps etc, community (based) tourism, other types of tourism and in the tourism product generally
- improve tourist infrastructure – roads, railways, airports, telecommunications - and other supporting facilities and ensure planned, sustainable and responsible tourism development.
In practical terms, support for environmentally sustainable tourism will include sustainable waste disposal, eco-tourism, green packaging and recycling, water and energy conservation, integrated environmental management, and social and environmental audits.